Privacy Policy

This Privacy Policy describes how The Blue Narwhal ("we," "our," or "the business") collects, uses, and protects information from visitors to thebluenarwhal.com and from clients and contacts who engage with services. By using this website or submitting information through any form or tool on this site, you agree to the practices described here.

1. Information We Collect

Information you provide directly

When you fill out a contact form, complete the AI Readiness Assessment, book a consultation, or communicate via email, you may provide:

• Name and email address
• Business name and role
• Assessment responses and self-reported business information
• Messages and inquiry content

Information collected automatically

When you visit this website, standard technical information may be collected automatically, including:

• IP address and approximate geographic region
• Browser type, device type, and operating system
• Pages visited, time on page, and referral source
• Cloudflare performance and security data

This site is hosted on SiteGround and uses Cloudflare for performance and security. Both may collect standard server and network logs as part of their infrastructure operations.

2. How We Use Your Information

Information	How It's Used
Contact form submissions	To respond to inquiries and follow up as requested
Assessment responses	To generate your personalized results and, with consent, to follow up with relevant resources
Email address	To deliver requested content, respond to messages, and send communications you've opted into
Consulting engagement information	To deliver services, create deliverables, and manage the client relationship
Analytics data	To understand how the site is used and improve content and performance

Information collected is used only for the purposes described above. It is not used for advertising, profiling, or sold to third parties under any circumstances.

3. Email and Marketing Communications

Email communications are sent only when you have submitted an inquiry form, explicitly opted in, or are an active consulting client. Email is managed through Campaign Monitor.

Every marketing email includes an unsubscribe link. You can opt out at any time, and your request will be honored within a reasonable timeframe. Transactional communications related to an active engagement (such as project updates and invoices) are not subject to marketing opt-out.

4. Third-Party Services

This site and its operations use a limited number of third-party services. Each has its own privacy practices:

• Calendly — Used for scheduling strategy calls. Information entered into Calendly is subject to Calendly's Privacy Policy.
• Campaign Monitor — Used to manage email lists and send communications. Subject to Campaign Monitor's Privacy Policy.
• SiteGround — Website hosting provider. May log standard access data per their infrastructure operations.
• Cloudflare — Used for CDN, performance, and security. May process traffic data as part of its service.
• Google Fonts — Used for typography. Font requests are made to Google's servers and subject to Google's data practices.

No advertising networks, social media tracking pixels, or behavioral analytics platforms are used on this site.

5. Cookies

This site uses minimal cookies. These may include:

• WordPress session cookies — Set automatically by the WordPress platform for site functionality. These do not collect personal data.
• Cloudflare cookies — Set for security and performance purposes.

No third-party advertising or tracking cookies are used. Most browsers allow you to view and delete cookies through settings. Disabling cookies may affect some site functionality.

6. Your Rights and Choices

Regardless of where you are located, you may request to:

• Access — Know what personal information is held about you
• Correct — Update inaccurate information
• Delete — Request removal of your personal information
• Unsubscribe — Opt out of email communications at any time

To make any of these requests, contact contact@thebluenarwhal.com. Requests will be addressed within 30 days.

7. Data Retention

Personal information is retained only as long as necessary for the purposes described in this policy:

• Inquiry and contact form data is retained for up to 2 years unless a consulting relationship is established, in which case records are kept for a minimum of 5 years for business purposes
• Email list data is retained until you unsubscribe or request deletion
• Assessment results are stored in secure site databases and may be reviewed for service improvement on an anonymized basis

8. Security

Reasonable technical measures are in place to protect information from unauthorized access, including HTTPS encryption, secure hosting infrastructure, and limited access to stored data.

No method of transmission over the internet is completely secure. While every effort is made to protect your information, absolute security cannot be guaranteed. If you have concerns about transmitting sensitive information, contact us directly by email.

9. Children's Privacy

This site and its services are intended for business owners, founders, and professionals. No information is knowingly collected from children under the age of 13. If you believe a child has submitted personal information through this site, please contact us so it can be removed.

10. Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in practices, services, or legal requirements. The effective date at the top of this page will be updated when changes are made. Significant changes will be communicated directly to active clients.

Continued use of this website after any updates constitutes acceptance of the revised policy.

11. Contact

For questions, requests, or concerns about this Privacy Policy or how your information is handled, please contact:

The Blue Narwhal
Email: contact@thebluenarwhal.com

All privacy-related requests will receive a response within 30 days.